eBay Partner Network December Newsletter

	Newsletter December 2008

	Introducing our newest tool - Custom Banner Custom Banner is a new tool that incorporates live eBay listings directly onto your site. It's a customizable flash banner that displays real-time eBay listings based on your search criteria and you can filter the search results based on keyword, category, and more. It allows you to choose from several pre-defined themes or design your own, and it's branded with the "Right Now on eBay" logo and PayPal logos for listings that offer PayPal as a payment method. You can find Custom Banner in the Widgets section of the Tools tab and as it's built into the eBay Partner Network interface, it's incredibly easy to use, so try it today! Learn more eBay Affiliate Teams get out and about Last month the UK Affiliate team had a stand at the UK's biggest affiliate marketing event, the A4U Expo, which was attended by affiliates from across Europe. The eBay Partner Network stand proved very popular and the team spoke to literally hundreds of affiliates about promoting eBay and using the eBay Partner Network. The UK Affiliate Manager, Cian Weeresinghe, gave a talk about using an API successfully as an affiliate and you can read his presentation here. Finally, congratulations to our two winners on each winning a Nintendo Wii for the fastest downhill slalom run and the longest ski jump! The next event the eBay Partner Network team will be attending is the Affiliate Summit in Las Vegas from January 11th to 13th. We always like to meet our affiliates in person, so get your ticket if you haven't already! Ebay's stand at the A4U Expo eBay Partner Network Blog If you want to learn more about any of the items in this Newsletter, you can check out the eBay Partner Network Blog. We keep the blog up to date with news about the eBay Partner Network and what's happening on the eBay sites, and there are also tips about how to better optimize your site. Subscribe to our RSS Feed.				Category Summary Report We've had great feedback from our affiliates about the Category Summary Report, which allows you to view the product categories in which the buyers you send to eBay end up converting. This information is viewable by program and even down to the campaign level. You can see total ACRUs, Bid/Bins, Winning Bids, and Winning Bid Revenue displayed in your choice of either pie or bar chart options to help you better visualize your performance. To get even greater insight into the buying habits of your users, you can drill down from the main category to sub categories down to the third level. Learn more The Holiday Season is nearly here As we're unpacking holiday decorations, rolling out the cookie dough or planning vacations, it's hard to forget - only 20 shopping days left! The good news for eBay affiliates? Savings and promotions rank highest among consumers' priorities this year, according to the National Retail Federation and a recent survey claims that 49% of holiday gift spending among US Internet users will occur online. Here are a few things savvy shoppers will be scouting for this holiday season: Playskool Kota the Triceratops High School Musical Dance Mat Bratz Girls Really Rock set Bakugan Battle Arena Wild Planet Animal Scramble And for the big kids the hottest gifts include Nintendo Wii consoles, games and accessories (think Wii Fit and Guitar Hero for starters), although xBox 360 consoles and BluRay DVD players are popular as well. Learn more about hot products. And if you are on the US program, don't forget that there are banners available to promote the Daily Deal and the Bid from $1, which are running until December 17th. Learn more about holiday creatives.

	Holiday Gift Finder Even if you are organized enough to have bought all your Holiday presents way back in September, you can bet that many of your site's visitors are still struggling to find the perfect gift for that special someone. So why not help your users out by directing to them to the Gift Finder available on eBay.com and eBay.co.uk?				Reminder - France Program has moved to Rev Share If you've not been active on the eBay.fr program before, now is the time to start, as from November 1st, the eBay.fr changed the way it rewards its affiliates. Now you are not only paid based on the number of new Active Confirmed Registered Users (ACRUs) you deliver to eBay.fr, but you'll also receive a large share of the revenue generated by the winning Bids and Buy-it-Nows you deliver. You can now earn up to 65% of the revenue you generate and up to €20 per new active user. Learn more				Reminder - Value Based Pricing on the US Program The new Value Based Pricing structure for ACRUs began on November 1st for all publishers that joined the eBay Partner Network prior to August 1st (all publishers that joined since then have already been placed on this system). This means that all ACRUs that are generated from now on will be placed on a payout tier according to the value of the new active eBay users you send. This is a fundamental change we have made to focus more on quality rather than just quantity for new user referrals. Learn more

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