Tuesday, December 16, 2008

December 15th Reporting Changes

eBay Partner Network Important Information

Hello William Leach,

In our recent communication which described the updates to reporting with our December 15th release there was an error in the description. We stated that the Category report would have a new feature making it easier to drill down into day by day activity, when actually the Campaign report will have this new feature. We will not be changing any of the layout or features associated with the Category report. Here is a description of what you can expect to see:

  • When a user runs a Campaign Report, the list of campaigns that appears in the table below the graph will each become a link that will direct the user to a ‘By Day‘ report for the exact same criteria as was run for the Campaign Report, but with the additional Campaign filter that is selected.
We apologize for the earlier miscommunication and hope you find this new feature helpful.

Sincerely,

The eBay Partner Network


eBay Partner Network

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Monday, December 15, 2008

Enhanced Reporting in December Release

eBay Partner Network Important Information

In our December 15th release, we have two updates to tell you about.

Based on publisher feedback, we are now requesting payment information within the registration flow. By collecting payment information upfront, new publishers will be able to receive earnings upon completing registration. This will solve the problem of forgetting to enter payment information before the end of the month, and thus causing delays.

The second update is to the reporting functionality and will dramatically increase the amount of data available to you. We have enhanced the Category Report and the Tool/Creative Report to allow publishers to view daily numbers by line, as previously you could only view high level summary data. You will now be able to see how tools, creatives and campaigns perform on a daily basis.

We are continuing to bring innovation and enhancements to the platform and always welcome your feedback.

Sincerely,

The eBay Partner Network Team


eBay Partner Network

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Thursday, December 4, 2008

eBay Partner Network December Newsletter

eBay Partner Network Newsletter
December 2008

Introducing our newest tool - Custom Banner

Custom Banner example

Custom Banner is a new tool that incorporates live eBay listings directly onto your site. It's a customizable flash banner that displays real-time eBay listings based on your search criteria and you can filter the search results based on keyword, category, and more. It allows you to choose from several pre-defined themes or design your own, and it's branded with the "Right Now on eBay" logo and PayPal logos for listings that offer PayPal as a payment method. You can find Custom Banner in the Widgets section of the Tools tab and as it's built into the eBay Partner Network interface, it's incredibly easy to use, so try it today! Learn more

eBay Affiliate Teams get out and about

Last month the UK Affiliate team had a stand at the UK's biggest affiliate marketing event, the A4U Expo, which was attended by affiliates from across Europe. The eBay Partner Network stand proved very popular and the team spoke to literally hundreds of affiliates about promoting eBay and using the eBay Partner Network. The UK Affiliate Manager, Cian Weeresinghe, gave a talk about using an API successfully as an affiliate and you can read his presentation here. Finally, congratulations to our two winners on each winning a Nintendo Wii for the fastest downhill slalom run and the longest ski jump!

Picture of the eBay Expo stand

The next event the eBay Partner Network team will be attending is the Affiliate Summit in Las Vegas from January 11th to 13th. We always like to meet our affiliates in person, so get your ticket if you haven't already!

Ebay's stand at the A4U Expo

eBay Partner Network Blog

If you want to learn more about any of the items in this Newsletter, you can check out the eBay Partner Network Blog. We keep the blog up to date with news about the eBay Partner Network and what's happening on the eBay sites, and there are also tips about how to better optimize your site. Subscribe to our RSS Feed.

eBay Partner Network Blog

Category Summary Report

We've had great feedback from our affiliates about the Category Summary Report, which allows you to view the product categories in which the buyers you send to eBay end up converting. This information is viewable by program and even down to the campaign level. You can see total ACRUs, Bid/Bins, Winning Bids, and Winning Bid Revenue displayed in your choice of either pie or bar chart options to help you better visualize your performance. To get even greater insight into the buying habits of your users, you can drill down from the main category to sub categories down to the third level. Learn more

The Holiday Season is nearly here

As we're unpacking holiday decorations, rolling out the cookie dough or planning vacations, it's hard to forget - only 20 shopping days left! The good news for eBay affiliates? Savings and promotions rank highest among consumers' priorities this year, according to the National Retail Federation and a recent survey claims that 49% of holiday gift spending among US Internet users will occur online.

Here are a few things savvy shoppers will be scouting for this holiday season:

  • Playskool Kota the Triceratops
  • High School Musical Dance Mat
  • Bratz Girls Really Rock set
  • Bakugan Battle Arena
  • Wild Planet Animal Scramble

And for the big kids the hottest gifts include Nintendo Wii consoles, games and accessories (think Wii Fit and Guitar Hero for starters), although xBox 360 consoles and BluRay DVD players are popular as well. Learn more about hot products.

Daily Deal box

And if you are on the US program, don't forget that there are banners available to promote the Daily Deal and the Bid from $1, which are running until December 17th. Learn more about holiday creatives.

Holiday Gift Finder

Even if you are organized enough to have bought all your Holiday presents way back in September, you can bet that many of your site's visitors are still struggling to find the perfect gift for that special someone. So why not help your users out by directing to them to the Gift Finder available on eBay.com and eBay.co.uk?


Gift Finder banner

Reminder - France Program has moved to Rev Share

If you've not been active on the eBay.fr program before, now is the time to start, as from November 1st, the eBay.fr changed the way it rewards its affiliates. Now you are not only paid based on the number of new Active Confirmed Registered Users (ACRUs) you deliver to eBay.fr, but you'll also receive a large share of the revenue generated by the winning Bids and Buy-it-Nows you deliver. You can now earn up to 65% of the revenue you generate and up to €20 per new active user. Learn more

Reminder - Value Based Pricing on the US Program

The new Value Based Pricing structure for ACRUs began on November 1st for all publishers that joined the eBay Partner Network prior to August 1st (all publishers that joined since then have already been placed on this system). This means that all ACRUs that are generated from now on will be placed on a payout tier according to the value of the new active eBay users you send. This is a fundamental change we have made to focus more on quality rather than just quantity for new user referrals. Learn more


eBay Partner Network

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eBay Partner Network sent this email to you because you are registered on the eBay Partner Network. eBay Partner Network sends this email based on the preferences you set for your account. To unsubscribe from this email change your notification preferences in your eBay Partner Network account. Visit the Network Agreement and eBay Partner Network Privacy Policy if you have any questions.

Copyright (c) 2008 eBay Partner Network Inc. All Rights Reserved. Designated trademarks and brands are the property of their respective owners. eBay and the eBay Logo are trademarks of eBay Inc. eBay Partner Network is located at 2145 Hamilton Ave, San Jose, CA 95125.