eBay Partner Network August Newsletter

	Newsletter August 2008

	Advanced Creatives – New! We heard you wanted more advanced creatives, so as part of the launch of eBay Partner Network, we've increased the number of rich media or flash ads and all the hot categories are represented. The Creatives Generator tool in the "Tools" tab in the eBay Partner Network helps you dynamically filter the creatives by size, program and whether it is geo–targeted. Rich–media banners like this have averaged up to a 40% higher click–through rate over static banners. Find out more					Geo-targeting – New! We know many of you have visitors to your sites from all over the world, so we now offer creatives that can identify the location of a user and redirect that user to the landing page most relevant to their location. Sending users to the right site has been shown to increase conversion rates on eBay by up to 5 times! To begin earning commission from your global traffic, select the geo–target button in the Creatives Generator or Link Generator Tools. Find out more APIs The Merchandising API now gives you access to popular and great value products on eBay. New calls include getDeals, which you can use to find items below the average selling prices, and also getTopSellingProducts and getMostWatchedItems. Find out more The Research API, which is powered by Data Unison, gives you access to historical data about eBay listings and you can get up to 1,000 calls a month for free. The API provides 30 days of historical pricing by keyword Find out more Useful Links eBay Partner Network eBay Partner Network Blog Video Tutorials Developers Program Frequently Asked Questions
	eBay DevCon Update This year’s DevCon took place in Chicago, where we announced the launch of the new Merchandising API and the Research API and the UK affiliate team talked about monetizing applications.
	Monetizing your Application At a very well attended session (especially for 9am the day after the famous Beer Bash!) the UK’s Jonathan Gabbai and Cian Weeresinghe talked about how to monetize applications. Here’s a summary of their key points:
	To make money, eBay users have to need your application – it needs to solve an issue or offer something eBay itself doesn’t offer. Choose the right monetization method for your application. Market your application. Once people are using your application, monitor its performance. Find out more or visit our Developer’s Program website.

	Promotion for eBay.fr affiliates in September! On June 16th eBay.fr opened access to eBay Partner Network to all of its affiliates, including those that are currently on Tradedoubler! If you have been thinking about trying the ebay.fr affiliate program, now is the perfect time: ebay.fr will give up to a €10,000 bonus to all affiliates who generate more than 1,200 ACRUs in September. Find out more				New Value Based Pricing for eBay US Program As you may have heard, we've implemented a new pricing structure for Active Confirmed Registered User (ACRU) compensation for the US program only. The new value–based pricing scheme is based on quality, instead of just volume, and will reward affiliates for the amount of quality traffic they drive to eBay advertiser websites. The new value–based pricing system is part of our ongoing efforts to reward our best marketing partners and promote trusted commerce on eBay. Initially, only publishers that joined the eBay Partner Network on or after August 1st will be placed in the new system. All existing publishers will remain in the old pricing system until November 1st. Find out more				Our New Link Validator Tool is Here! You spoke, we listened! With our new Tool Validator, we've created an easy way to make sure that the code generated by eBay Partner Network’s tools are working correctly on your website by looking for potential link errors. So how does it work? Well, the Tool Validator searches a given web page, and finds URLs created by our tools. The validation checks to make sure that the tool’s variables are in the correct format and that they are working as expected. Find out more

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